Alexa is one of the fastest growing audio platforms in the market today and a new way for radio to return to the kitchen, living room and even the office desk. Amazon Echo, Echo Dot and Echo View sales are booming and do you know what the number one thing users are asking Alexa to do is? “Play…” as in play music. If they ask Alexa to pay your station now, you may come up under the Tune In skill, or you may not come up at all. And if you do play under Tune In, you have no control over your branding, your interaction or your ability to monetize your stream over Alexa.
With the rush to own an Alexa device also comes the rush to claim your name in this new digital space. Amazon calls theirs apps “skills” and each skill must have a unique name. That means there can only be ONE “The River” and one “Sunny 101”. There are also “squatters” who are creating skills for the sole purpose of grabbing a popular names in hopes of selling it back to you for a high price, mush like domain name squatters do. It’s important to grab your unique skill name now, before it’s gone. Otherwise you could end up with a clunky, harder to remember name over the one your listeners might naturally search for you by.
For just $99* Radioservers will create a basic Alexa skill allowing you to quickly claim your unique skill name and get your own skill on the Alexa devices right away. Further, your skill will have the ability to play a pre-roll, 15 second introductory message before the stream starts. This could be special imaging to set up the stream, a unique welcome to your Alexa listeners or a paid sponsorship to help monetize your skill.
Radioservers skills come with a subscription to our RSMediaserver, which will allow you to schedule pre-roll audio files ahead of time like spot-schedules on the radio- you can even rotate multiple spots! Your monthly subscription of $20 includes skill updates if required and access to our media server.
To sign up for an Alexa skill and claim your unique name before someone else does, sign up below today!